Route2 Team

Route2 was established in 2011 with the objective of sharing a novel accounting framework, new performance metrics and market signals that, in combination, aid the necessary shift to sustainable production and consumption patterns, globally.


Incorporated in 2011, Route2 has been fortunate to collaborate on several initiatives designed to deliver more sustainable outcomes. From SGS’s Value To Society to The Crown Estate’s Total Contribution to UK DEFRA’s Global Environmental Impacts of Consumption to Berkeley Group’s Societal Value to Aviva’s Total Value & Hilti’s Value2Society™.
Our client base is global and multinational and we have on-the-ground experience in Southern Africa, Middle East, Asia, Americas and Europe. Across the projects the common & core role is quantifying non-financial performance. These and our ongoing engagements have allowed us to codify the methodological framework we call Total Capital Accounting – the foundation to our services.


Our growing team of 30 are a lively mix of economists, natural scientists, data scientists and software engineers all committed to solving client problems and developing solutions that encourage more sustainable business activities. We are supported by an international advisory panel with access to various sector and cross sector initiatives that aim to further integrate non-financial & financial data, weaving sustainability considerations into the heart of finance.

Alice Phillips

Research & Project Delivery
Alice (BA Hons) graduated from King’s College London with a First-Class Honours in International Relations and is currently completing her MSc at Imperial College London. Alice has a strong interest in the growing role of business and finance in sustainable development and is now using her skills to support Route2’s research functions.

Brendan Fisher

Advisory Panel
Brendan’s research and fieldwork explores human behaviour, conservation, development, and natural resource economics. He is the author of over 50 peer-reviewed articles on topics such as poverty, health, ecosystem services and biological conservation. His field research has taken place in Borneo, Cambodia, Mozambique, and Tanzania.

Daniel Lopez Dias

Daniel established Route2 in 2011. Route2’s values, objectives, and services manifest from Daniel’s academic and commercial experiences dating back to 1997. Daniel was a founding employee and the methodological inventor of Trucost Plc (acquired by Standards & Poor’s), now globally recognised for integrating externalities into business & investment decision making. While developing Trucost Plc, Daniel completed his PhD at the University of Vermont’s Gund Institute for Ecological Economics, which involved advising on President Obama’s Climate Action Plan. He subsequently moved to California and worked on Enterprise Resource Planning (ERP) software where he was awarded a patent for a business process integrating environmental considerations. Prior to launching Route2 he taught business sustainability – specifically the construction of Carbon Efficient Stock Indices – at the International MBA programme of Tel Aviv University.

Gideon Rutherford

Advisory Panel
Gideon is a Strategy and Finance professional with a background in Energy, Logistics and Sustainable supply chains. He works with senior leadership teams on business transformations and turnarounds driven by evidence-based Strategic Insights. After qualifying as an accountant (ACMA) and gaining his MBA (Insead), Gideon worked in strategy consulting for Deloitte in London and Booz & Co. in Dubai, delivering projects to clients across Europe, the Middle East and South Asia. Most recently he has been interim head of Strategy for Associated British Ports where he has worked with customers to redesign supply chains to dramatically reduce Carbon. He is also Director of a UK onshore wind developer.

Harry Johnson

Backend Engineer
Harry (MA Philosophy & Theology, University of Edinburgh) has worked in software his entire career, in companies ranging in size from 10 employees to 10,000 employees, in roles from Operations Analysis, to Competitive Intelligence, to Software Engineer. Self-taught, Harry specialises in product engineering, ensuring that client and domain use cases are faithfully represented in system design and implementation. Having grown up in Kenya, Harry has a strong passion for the natural world, and hopes to contribute to its preservation. In his spare time, Harry reads philosophy books and fiddles with machine learning projects.

Jack Palmer

Core Software Engineer
Jack (MPhys) holds a first-class masters in Physics from the University of Manchester, where he developed skills in both software engineering and data science. With a background in scientific software solutions consultancy for blue-chip clients, Jack’s skills and interest in technology, along with his passion for sustainability are now being utilised in Route2’s tech team.

Joanne Bauer

Advisory Panel
Joanne is a senior researcher for the Business and Human Rights Programme at Columbia’s Institute for the Study of Human Rights. She teaches its Corporate Social Responsibility content, and, with Anthony Ewing (Columbia Law School) co-leads an international initiative on Teaching Business and Human Rights based at Columbia. In October 2018 she launched Rights CoLab, an independent initiative that develops strategies to advance human rights through business, technology and finance.

Josh Tysseling

Research & Project Delivery
Josh (MSc) is Route2’s resident data analyst supporting both the research and delivery functions of Route2. Josh holds a first class masters in Physics from the University of Manchester, involving a stint at the University of Maryland, where he completed a project investigating methods of remote energy transfer. Prior to Route2 Josh operated as an associate consultant for DXC, working with clients to help them achieve digital transformation.

Joubin Moghaddam

Senior Research Analyst – Finance
Joubin (MChem, MSc) is an investment specialist with extensive experience working as a Portfolio Manager in quantitative asset management for AXA Rosenberg. As well as implementing investment strategies and working with the research team to develop, test and implement model enhancements, he worked as the lead Portfolio Manager on the ESG Strategy Team, integrating ESG metrics and reducing the carbon intensity of smart beta products. His passion for sustainability led to a Master’s degree in Environmental Economics at SOAS, where he was awarded a distinction, and he’s now combining his responsible investment experience and sustainability knowledge to help develop Route2’s investment offering.

Katie Miles

Katie is an analyst at Route2 with a passion for intersectional sustainability, activism, and human health.  She graduated from the University of Oxford with degrees in Biology and Global Health & Epidemiology (BA Hons, MSc), and further pursued a master’s degree in Computer Science at Imperial College London. With experience in clinical, academic, and industry research,  she hopes to use her diverse background to provide data-driven insights and solutions.

Margarida Trindade

Margarida (MSci, PhD) moved to the UK after obtaining her MSci at the University of Coimbra. Later, she completed her PhD in Chemistry at the Carbon Neutral Laboratory (University of Nottingham) where she further learned to develop skills in sustainability and working in low environmental impact Chemistry. Her passion for research and sustainability, along with her background in Green Chemistry, is the reason she loves being part of the Research Team at Route2.

Marnie Freeman

Advisory Panel
Marnie is a social and market qualitative insights specialist, who loves working with charities, organisations, and businesses across different sectors. Her expertise lies across the youth, families, and communities sector. She has run research and evaluation projects in: mental health, loneliness, childhood obesity, education policy and practice, child protection, fundraising, international humanitarian assistance and development, climate change and the environment, risk taking behaviour, and finance. Marnie encourages clients to listen to what people are really saying, so that changes are rooted in understanding. With an academic background in anthropology and development, and a career that has put participation and ethnography at its heart, Marnie has helped government to change policy, NGOs to develop new campaigns, and local charities to reach wider audiences with their calls to action and fundraising needs.

Martin Kay

Lead Designer
Martin has a background working in design and advertising agencies, creating beautiful and impactful brands and campaigns for clients across the private, public, and third sectors. Skills which he developed and honed during his time at the University of Abertay, Dundee, from which he graduated with a first-class honours degree in Communication and Media Design.

Masataka Mitsuhashi

Advisory Panel
Mr. Mitsuhashi has devised and led various consulting projects concerning long-term growth strategy, implementation of ESG into operations and impact measurements for major Japanese companies. Before becoming the leader of Sustainable Business function in PwC he had 17 years experience in Audit and 15 years in M&A advisory services. Major industries he has been focusing on are Telecommunications, Trading Houses and Food and beverages. He was CEO and Chairman of PwC Sustainability LLP in Japan until May 2019 and currently acts as Audit & Supervisory Board Member of Fujifilm Holdings Corporation, Independent Director of the Board of Nippon Paint Holdings Co., Ltd and Independent Director of the Board of Skymark Airlines Inc. Mr. Mitsuhashi Graduated Keio University in 1980 a Bachelor of Economics and is a Certified Public Accountant, Japan registered in1981 Registered number 8070

Miflal Musammil

Miflal graduated with a degree in Economics and Finance from The University of Hong Kong. Prior to Route2, Miflal worked as an economic researcher in Sri Lanka where he gained experience in building macroeconomic forecasting models, providing policy advice, critical analysis, and consulting to policymakers, multilateral agencies, diplomatic missions, and the private sector. Miflal’s passion for sustainability stems from his strong sense of social responsibility towards the environment and society. He is now using his research, analytical, and problem-solving skills to support Route2’s research team.

Nini Begishvili

Business Development
Nini (BA Hons) is a founding employee of Route2. Prior to Route2 Nini worked in the classical music industry operating in a public relations capacity for both established and breakthrough artists and in the policy arena of her native Georgia (Ministry of Foreign affairs). Nini holds a BA in Business and Italian and is fluent in four languages. Nini is Route2’s resident internationalist.

Nurah Niazy

Nurah (MA Hons) is passionate about achieving equitable environmentalisms through systems- and rights-based approaches. She graduated from the University of Aberdeen with a First-Class Honours in Geography & International Relations. During her time at university, she gained experience in both environmental and social research. Nurah is now using her research skills and academic background to support Route2’s research team.

Olivier Angyal

Strategic Project Manager
Olivier is responsible for the project management and operations at Route2. He brings with him strong project management experience, business acumen, strategic thinking, and proven ability to build and defend business cases. In his life before Route2, he was developing and implementing digital strategies at Hilti, end-to-end from definition to program delivery. Olivier holds an Executive MBA from IESE and a Business Sustainability Management Certificate from the Cambridge Institute for Sustainability Leadership.

Pooran Desai OBE

Advisory Panel
Pooran has worked on Bioregional projects and enterprises in sustainable forestry (woodland management and products), farming (reviving the lavender industry of south London), recycling (converting tree surgery waste into biomass for energy) and real estate development. In 1997 he initiated the BedZED project, which led him to initiate the Z-squared (Zero Carbon Zero Waste) and One Planet Living concepts.

He has since implemented these concepts in projects around the world, leading teams which have written sustainability strategies for over $30 billion of real estate development. Pooran has worked as a real estate developer, for example on the One Brighton development. He has also worked on policy, chairing a national advisory group which made mandatory A-G energy ratings for homes national policy in 2007. He was voted in the UK’s top five most influential people in construction for the decade in 2010, received a 2009 Skoll Award for Social Entrepreneurship, and a World Economic Forum 2011 Schwab Award as European Social Entrepreneur of the Year.

Rhys Gabriel

Research & Project Delivery
Rhys (BA Hons) graduated from the London School of Economics, where he developed an analytical interest in sustainable economic development. Rhys assists in the construction of impact indicators which enable Route2 to build social and environmental profiles of businesses.

Sasha Ilyukevich

Sasha read Geography and Environmental Sciences at Belarusian State University (BSc and MSc). In the UK, he undertook an interdisciplinary course in Climate Change (MSc) at King’s College London. Additionally, Sasha studied Applied Data Science (PGCert) with Python at Birkbeck, University of London and Data Science with R (Professional Certificate) at Harvard University. He was previously involved in numerous research projects concerning environmental and socio-political topics, particularly focusing on climate adaptation, environmental risks, and social justice.

To Route2, Sasha brings his passion for sustainable development, extensive knowledge of socio-ecological systems and expertise in quantitative methodologies, including spatial analysis, environmental modelling, and machine learning applications.

In his free time, Sasha is a frontman of the post-punk band Sasha Ilyukevich & the Highly Skilled Migrants, fusing Western and Eastern-Slavic sensibilities to bridge a historical divide and engage understanding between two cultures to reverse prejudice between East and West.

Tabitha Winter


Tabitha (BASc) graduated with a First in Economics and Global Sustainable Development from Warwick. She loves the natural environment and is keen to support her local community through volunteering for tree planting, food co-ops, and second-hand shops. Whilst at University she explored multiple areas of sustainability and gained both analytical and creative problem-solving skills that help her today to support research in the analytics team. 

Tengiz Merabishvili

Lead Frontend Engineer
Tengiz graduated from Tbilisi State University with a Masters in Computer Science. Since then, he has gained varied software development experience, across both government agencies and start-ups, enhancing his skills and passion for software design.

Timothy Kwok

Research & Project Delivery
Timothy (BA Hons) graduated from the University of Cambridge with a degree in Natural Sciences. During his time at university, he gained experience across various fields of biology including field-based research in the Bornean rainforest. Timothy is now using the research and analytical skills gained throughout his time at university to advance Route2’s analytics team.

Tristan New

Tristan (BSc) graduated with a First-Class Degree in Business with Spanish from the University of Exeter. He has also recently completed an MSc in Sustainable Development. Tristan is now using this transdisciplinarity as well as the research skills that he developed throughout his studies as part of Route2’s analytics team.

William Armitage

Business Development
Will (BSc Hons) is responsible for managing and growing Route2’s client base, and is one of the founding directors of Route2. Will is passionate about delivering solutions that enable organisations to improve their impact on society and the environment, ensuring sustainability considerations are effectively integrated into decision making, and forging the links between sustainability and financial performance. Prior to Route2 Will was the Managing Director of a fund specialising in onshore wind turbine project development. In his early career Will was a qualified chartered surveyor and worked at Jones Lang LaSalle and Coady Supple, specialising in the disposal and acquisition of commercial real estate assets and portfolios.

Zoe Parsons

Research & Marketing
Zoe (BSc Hons) is passionate about creating a future which encompasses environmental and social justice whilst delivering prosperity. Zoe holds a first-class honours degree in Zoology from University of Cardiff and prior to Route2 operated within the Soil Association as their Digital Marketing Executive. Given Zoe’s strong analytical credentials and experience with social media, Zoe operates across the Research & Marketing functions.

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