Head of Marketing

We’re looking for an experienced and ambitious individual to build, lead and implement our marketing strategy. 

The role will include helping define how we describe our products, identifying the audiences we promote them to, and determining how we engage them. It will involve designing and implementing social media and digital campaigns, as well as guiding our PR, and being involved in wider-ranging creative and brand-focused projects. 

Your work will establish and define the Route2 brand, build awareness globally, and drive a pipeline of leads. 

The ideal candidate will have strong marketing and branding experience and be confident in their ability to build and lead a team. 

It is a role with numerous senior responsibilities and will involve interacting with all parts of the company on a daily basis. 

 

Who are we: 

Route2 is a rapidly growing, leading-edge business that helps its clients quantify the total impact and wider value their activities have on society and the natural environment. 

Route2’s clients include some of the world’s largest organisations and for over 10 years, our award-winning approach (Value2Society™) has been successfully deployed with businesses, investors and governments as a consultative product. In order to scale and enhance our offering we are in the midst of a transition to being a SaaS platform business.  

Our platform enables businesses and investors to quantify and evaluate the full impact of a company on society and the environment (from greenhouse gas emissions, to modern slavery, corruption and over 600 others), and automatically generate reports that offer analysis, insight, and impact intelligence. 

The Route2 team is a tight-knit collection of hard-working, motivated and passionate individuals who are all committed to solving client problems and developing solutions that encourage more sustainable business activities. 

Our economists, researchers and analysts have helped cement our reputation as an innovative and leading provider of sustainability advice; whilst our product team have built a world-class data management and reporting system. 

 

Responsibilities: 

Strategy – Formulate the marketing and branding strategy of Route2 

Brand definition – Help define the public face of Route2 

Product definition – Help define how the Route2 product suite is described and communicated 

Marketing campaigns – Prepare and execute digital marketing campaigns 

EventsIdentify and manage UK / global events for Route2’s participation 

Reporting – Monitor and report on marketing campaigns and goals 

Budget – Manage and deploy the annual marketing budget 

Team building – Longer term the role will include building a full marketing team, but this role is the first marketing employee Route2 is hiring 

 

Personal Attributes: 

  • Passionate about delivering meaningful change in the sustainability space 
  • A successful track record in a senior marketing role 
  • 6+ years of experience in marketing 
  • Educated to degree (or higher degree) level 
  • Expert communicator (written and spoken) 
  • Team player – willing and able to collaborate 

 

Benefits: 

  • Base salary of XXX dependent on experience  
  • Equity options  
  • Flexible working – mix working in our beautiful riverside office and WFH  
  • A wonderful team that make coming to work a joy  
  • A purpose and mission that will get you out of bed every morning knowing you’re doing good in the world! 

 

Ethics, Diversity and Inclusion: 

At Route2, we strive for a workplace in which everyone feels safe, heard and represented. We therefore encourage applications from everyone, especially individuals who can be underrepresented in business: women, people of colour, LGBTQAI+, individuals, with seen and/or unseen disabilities, of any age or family status.  

Don’t meet every single requirement? If you’re excited about working at Route2 but your past experience doesn’t match every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles and we would love to hear from you. 

 

To apply, please email a cover letter and CV to info@route2.com